John Welsh, 2005 PPA Business Editor of the Year
John Welsh
Travel Trade Gazette
2005 PPA Business Editor of the Year

What do you remember from the night you won PPA Editor of the Year?

I remember leaning out of the window of the taxi driving me home brandishing my gong and shouting to my husband “I won, I won” as I drove up the street to our front door - very Richard Gere in Pretty Woman.

What was your favourite single front cover?

Turned on - campaign for better Christmas lights. The Christmas lights in London were pitiful at the time. We asked twelve architects to design what they thought would be a winning solution, using their illustrations and ideas in our December 1997 issue which came out the last week of November.

The story was picked up by the nationals, I did ITV breakfast TV and Simon Thurley, then director of the Museum of London, put on an exhibition all in the run-up to Christmas. Even today, some of the architects still boast of their participation and the work they acquired through it.


What advice would you give yourself when you were starting out in the industry?

Don’t become too big for your boots. As editor, I was a captain in charge of a supertanker only for the duration of a single voyage. Make sure to recognise those who built the ship, launched it and brought it safely in to dock many times before you got your hands anywhere near the tiller. I failed to do so and have regretted it ever since.