2025 winners
Congratulations to all our winners and highly commended.
The Campaign Podcast, Haymarket Media Group
The judges for this category agreed that the winner made bold moves in refreshing it’s content and were impressed with the results and engagement stats.
HIGHLY COMMENDED: CN Intelligence, Construction News, emap
Judges were impressed with innovative solutions used to improve customer experience and revenue.
WINNER: Radio Times App, Immediate
Judges commented that this winner had "an extremely intelligent product development, and the ability to bring their audience along with them to create something new and innovative".
From Bottleneck to Breakthrough: AI Email Marketing Success, William Reed
The winner stood out for their use of a bespoke product which provides a creative solution to a common issue, utilising tech to boost engagement.
HIGHLY COMMENDED: Access for All, Country Living, Hearst
The judges wanted to spotlight this campaign for their incredibly thoughtful, well executed, and purposeful campaign.
WINNER: Targeting Health Inequalities, MIMS Learning, Haymarket Media Group
An impressive campaign with real substance, integrity, intelligence, and deep respect for its audience.
Ford Pro and What Car? Vans, Haymarket Media Group
Judges awarded the winner for their clear audience and client understanding, strong campaign objectives, impressive creative activations, and engagement levels that significantly exceeded industry benchmarks.
HIGHLY COMMENDED: Stylist & Pandora, Love the Journey: It's time to celebrate Me-Stones, not Milestones, The Stylist Group
This entry was praised by judges for brilliant execution of a campaign built on audience insight.
WINNER: Good Food & Morrisons, Immediate
This winning entry was praised for having a genuine and strategic partnership with strong editorial collaboration, which helped reshape a future brand strategy and exceed benchmarks.
HIGHLY COMMENDED: MadeForMums Top Testers Club, Immediate
The judges noted the incredible engagement boosted by very smart connection with their community.
WINNER: C+D Community, Citeline
C+D Community impressed judges with the real value and connection they brought to their community and their ability to give a platform to talk about important issues
Think
The winning entry stood out for their impressive commercial wins, and ability to balance deep sector expertise with continuous innovation, diversification, and client-first thinking.
GOLD: Stylist, The Stylist Group
SILVER: New Scientist, Harmsworth Media
BRONZE: National Trust Magazine
The inSight accelerator, Infopro Digital Services
The judges were thoroughly impressed with this initiative that delivers unique, high-ROI insights, saving time and improving retention. It seamlessly integrates data, enhances user experience, solves pain points, and drives long-term value.
Jessica Lockett, Stylist, The Stylist Group
Judges praised the winning designer for their creative, non-stop ideas and ability to make their work consistently relevant and perfectly tailored to the brand and its audience.
HIGHLY COMMENDED: Darcy Giles & Ben Rayner, Radio Times, Immediate
judges were impressed with their social strategies, training programmes, and cross-platform collaboration.
WINNER: Nathan Bamsey, William Reed
Nathan impressed judges by highlighting the impact that implementing tech, tools, and best practices can have on revenue, bottlenecks, and company-wide workflows.
CONSUMER WINNER: SheerLuxe
Sheerluxe seriously impressed judges with their well-defined strategy, impressive growth, meaningful innovation, and a fresh approach to delivering content to their audiences.
BUSINESS WINNER: William Reed
Judges commended our second winner in this category for their inspiring tech-led transformation story, and impressive digital strategy which has had a huge impact on results across the business.
TTG Media
Judges commended the winning entry for launching initiatives that are embedded throughout the whole business, delivering a culture that everyone believes in, whilst also raising awareness across the industry they represent.
Colin Marrs, Construction News, emap
The judges were blown away by Colin's extensive knowledge of the market, commitment to obtaining exclusive content, and spearheading digital innovations within their department.
Daniel Bennett, BBC Science Focus, Our Media
Judges awarded this winner for their true understanding of their readers, and ability to create interesting stories with fresh angles – seeing huge audience growth for the magazine.
Bauer Media Group
The winning business wowed our judges with their commitment for developing and retaining their staff, embedding inclusion and diversity practices, and their commitment to sustainability.
LegalTechTalk
The winner impressed judges by producing an event that delivered exceptional audience and sponsor value, ongoing content post-event, and commitment to diversity and sustainability throughout.
New Scientist Live, Harmsworth Media
Judges felt the winning entry provided an outstanding example of how to deliver a large-scale, content-rich event that’s both commercially successful and deeply impactful.
Marketforce
The judges loved how this company has a great partnership approach with clients. They are commercially sharp, collaborative, innovative, and environmentally responsible
Haymarket, Campaign
They blew judges away with their display of strong commercial success on all metrics, their work to expand multiple revenue streams, focus on growing globally, all whilst delivering a incredibly successful and well-received product.
HIGHLY COMMENDED: Radio Times, Immediate
Radio Times has successfully launched new products, adapted to meet the needs of its changing audience, and displayed impressive results.
WINNER: Stylist, The Stylist Group
The winner of this category stood out to judges for their adaptable approach and new initiatives, how they leaned into their community to find niche audiences all whilst delivering thoughtful journalism in compelling and attractive ways.
HIGHLY COMMENDED: Pension Power-up, Times Money Mentor, News UK
The judges wanted to recognise this company for their ability to transform a complex topic into accessible, engaging content with strong reach, trust, and innovative multimedia.
WINNER: New Scientist Book Club, Harmsworth Media
This entry wowed judges by demonstrating strong brand extension and attracting new audiences with trusted, community-driven content. They garnered positive reader feedback and impressive growth and insight.
HIGHLY COMMENDED: Future, The Week Junior
The judges wanted to spotlight this brand for their creative activations, dedication to delivering for its audience, and innovative ideas that continually evolve the brand and maintain their readers.
WINNER: BBC History Magazine / HistoryExtra, Immediate
The judges recognised this brand for their confidence to push boundaries, impressive revenue streams, and ability to resonate with their community through a number of channels.
Customer-First Subscriptions Strategy, Nat Geo Kids and Nat Geo Little Kids Magazine, Creature & Co.
The judges were impressed by the winner’s holistic strategy which used creativity, data, audience targeting, and integrated teams to deliver a seamless subscriptions journey and great commercial performance.
From Couch to Carbon Zero: Climate Action at Immediate
Judges picked this winner because of their ability to ingrain such broad and clear objectives across the whole business, providing really impressive and measurable results.
HIGHLY COMMENDED: Peppa Pig Magazine Portfolio: Relaunch Team, Story House Egmont
This team had a great success story in completely turning around a product whilst streamlining a business, providing strong commercial results.
WINNER: Digital Marketing, William Reed
This team impressed judges with their dedication to innovating within the business to drive real change, their unrivalled collaboration, and the fantastic results.
NLA Media Access
Judges agreed that the winner entry in this category solved an issue affecting all publishers, making something scalable, targeted, and extremely effective.
HIGHLY COMMENDED: The World's Fastest Accountant, The Institute of Chartered Accountants in England and Wales (ICAEW), Sunday
Judges praised the brilliant production and bold execution of this well-crafted content.
WINNER: Superdrug - The Edit Magazine Video Series, Superdrug, The River Group
The judges described this series as highly polished, genuine, and engaging - they were impressed with the viewing figures and testimonials.
CONSUMER WINNER: Hayley Campbell, British GQ, Condé Nast
Judges awarded the winner for their distinctive and bold writing style and were impressed with the research behind the pieces.
BUSINESS WINNER: Mark Ritson, Marketing Week, Centaur Media
Mark impressed judges with an easy flowing and individual writing style, and has proven themselves a trustworthy and standout voice with audiences.
Business Excellence Award
Hearst UK
This year’s winner has demonstrated sustained growth, driven by smart thinking, strong leadership, and a deep understanding of its audiences.