2026 Winners
Congratulations to all our winners and highly commended.
Boy Wasted, ENDS Report, Haymarket Media Group
The judges for this category agreed that the winner delivered a bold and innovative audio strategy with strong storytelling, excellent production quality and significant real-world impact.
HIGHLY COMMENDED: Your Ocean, Marine Conservation Society, Wonderly
Judges agreed to award this entry as they were impressed with the use of engaging multimedia storytelling to deepen audience connections and deliver impressive growth.
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WINNER: Propolis, B2B Marketing
The winner of this category won judges over with their cutting edge use of AI to combine insights, improve retention, and deliver strong engagement, and measurable impact across multiple platforms.
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HIGHLY COMMENDED: PRWeek, Haymarket Media Group
Judges agreed to recognise a highly commended entry as they were impressed with the use of AI to structure complex data and drive efficiency and subscription growth.
WINNER: Human-Centred AI, William Reed
The winner stood out for their organisation-wide and collaborative approach to AI, successfully embedding tools across teams to improve workflows and deliver commercial results.
Haymarket Media Group
This is a business that has demonstrated what excellence looks like across culture, creativity, commerciality and purpose. This year's winner stood out not because of one exceptional achievement, but because of the consistency and breadth of its performance.
HIGHLY COMMENDED: Patient, Presentation, Pathway for Cancer, MIMS Learning, Haymarket Media Group
The highly commended entry stood out for delivering a clear and purposeful campaign with strong engagement, impressive results and a focus on education, accessibility and meaningful behaviour change to improve outcomes.
WINNER: End 1861, Cosmopolitan UK
Judges agreed to award the winner for its powerful, well-executed campaign, combining audience engagement with meaningful real-world impact that delivered significant and lasting change.
Design You Can Feel, Dezeen
The winning partnership impressed judges with its exceptional creativity and audience insight, delivering an innovative campaign that exceeded targets against a very complex brief.
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Radio Crimes, Sky x Netflix, Immediate
This winning entry stood out for its imaginative and engaging execution, transforming a simple idea into a highly creative audience experience that delivered strong results and exceeded expectations.
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HistoryExtra social audience, Immediate Media
The winner of this category impressed judges with their audience growth, clear community understanding, and effective data-led strategy.
Think
Judges praised this agency for successfully combining cultural and operational transformation with innovation, delivering impressive business growth, improved efficiency and strong client outcomes during a standout year.
GOLD: Glamour UK, Conde Nast
The Gold winner delivered a bold, striking cover that generated strong social media impact and coverage, demonstrating confident creative judgement in tackling a high-profile issue.
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SILVER: Gamepop, Red Bull Media House
A brilliantly creative fusion of design and technology, this boundary-pushing cover generated impressive reach and high-profile coverage through a bold, on-brand conceptual approach.
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BRONZE: Boundless Magazine, Our Media
The Bronze winner caught the judges eye with a beautifully crafted, illustrated cover perfectly tailored to its audience, delivering strong engagement and measurable impact.
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Time Out's Best Cities, Time Out
The judges were thoroughly impressed with an ambitious initiative that transformed complex audience insight into a compelling editorial strategy with strong reach, engagement and clear brand impact.
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Jessica Andrews-Lockett, Stylist Magazine
The winner was recognised for their outstanding creative talent, delivering consistently strong and distinctive brand storytelling across multiple platforms, while balancing innovation and diversity.
HIGHLY COMMENDED: Ruairidh Pritchard, MadeForMums, Immediate
Judges were impressed with the clear editorial transformation and strong leadership skills that delivered significant audience growth and platform diversification.
WINNER: Paul Doyle, Immediate
The winner was selected by the judges for delivering a hugely successful shift in business model, driving organisation-wide change, strong audience engagement and significant commercial growth across the business.
William Reed
The panel celebrated the winner for embracing innovation at scale, using technology to drive transformation across the business whilst delivering significant commercial growth, operational improvements, and positive cultural change.
Focus Pride magazine, The Chartered Institute of Logistics and Transport, Stark Comms
Judges highlighted the courage and creativity behind this campaign, praising its willingness to challenge industry norms, tackle important issues and deliver meaningful engagement through exceptional execution.
HIGHLY COMMENDED: Katie Jones, Farmers Guardian, Agriconnect
Katie's passion, industry expertise and campaigning approach have strengthened audience engagement, driven digital growth, and demonstrated the continuing influence of purposeful journalism.
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WINNER: Sophie, Griffiths, TTG, TTG Media
The winner demonstrates exceptional leadership in driving a successful digital transformation, combining editorial innovation, audience growth and commercial success while fostering a strong culture of development and inclusion.
Sponsored by:
Teo van den Broeke, Esquire UK, Hearst UK
Judges were impressed by a clear editorial vision that combined audience insight, cultural relevance, and commercial success, whilst also redefining how the brand connects with modern readers.
Haymarket Media Group
Haymarket wowed the judges with landmark achievements in building a purpose-driven culture backed by strong investment in people, outstanding employee sentiment, and a sustained commitment to professional development.
Inspiring Women in Construction and Engineering, emap
The winning event was praised for its strong creative vision and ability to create a memorable event with lasting impact, outstanding attendance and a clear commitment to diversity.
Sponsored by:
Virgin Atlantic Attitude Awards 2025 powered by Jaguar, Attitude, Stream Publishing
Judges recognised this event for its seamless cross-channel integration, deep audience understanding and enduring success, delivering a powerful celebration that continues to attract strong commercial support and exceptional reach year after year.
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Atlas
The winning business impressed judges with its fantastic commercials, clear strategy, and ability to integrate successfully with clients.
HIGHLY COMMENDED: ENDS Report
This entry is commended by judges for its editorial authority and meaningful real-world impact while successfully adapting to industry change.
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WINNER: The Banker, FT Specialist
Judges were impressed by a compelling strategic transformation story demonstrating deep audience understanding, strong product innovation and clear commercial growth.
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Good Housekeeping, Hearst UK
Judges awarded this brand the win for their bold reinvention of editorial, product and brand positioning, delivering record revenue growth and major cross-platform growth.
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National Geographic Traveller (UK), APL Media Ltd
The judges were impressed by this entry's creative and highly engaging newsletter strategy, combining innovative formats, smart audience segmentation and strong design to deliver exceptional growth, engagement and traffic.
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WINNER B2B: Farmers Guardian, Arc Network
Judges awarded the winner for their bold campaigning, creative partnerships and strong commercial growth, combining audience engagement with impressive revenue performance.
WINNER B2C: Rock Sound, whynow
Judges were impressed by a compelling brand story, highlighting creative partnerships, strong design and notable commercial success.
Subscriptions Initiative, HSJ Information
The panel recognised a sophisticated and bold subscription transformation, redesigning pricing and product structure in a challenging environment to deliver genuinely impressive results.
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Commercial ReUse Solutions, Frontline Group
Frontline Group delivered remarkable results across both commercial and sustainability goals - a rare achievement benefiting both the bottom line and the planet.
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WINNER B2B: Emerald Events Team, emap
They impressed judges with their sharp alignment and disciplined execution, providing great examples of turning challenges into opportunities and delivering for the business.
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WINNER B2C: Publishing Team, Nat Geo Kids & Little Kids Magazine, Creature & Co.
The team was commended for their outstanding collaboration and workplace culture, which in turn delivered impressive measurable results demonstrating the tangible impact of their work.
Sponsored by:
Workbooks
Judges commended strong client relationships, excellent retention rates, and compelling testimonials - demonstrating a customer-focused approach that delivers meaningful results.
HIGHLY COMMENDED: Guess which Outfit Is Most Expensive?, Eliza, Mail Metro Media
Judges praised a successful social-first video strategy delivering strong engagement and impressive revenue uplift.
WINNER: The Economist Insider, The Economist
Judges applauded the winner for its bold video strategy, combining strong editorial identity, exceptional production quality and massive audience reach.
Mischa Anouk Smith, News & Features Editor, Marie Claire UK
Judges were captivated by a distinctive, authoritative writing style combining passionate storytelling, meticulous research and clear audience understanding to deliver genuinely impactful, credible journalism.
